In a move signaling its growing embrace of the metaverse, Honda Motor Co., Ltd. has partnered with Animoca Brands, a leading Web3 gaming and blockchain company, to develop novel automotive gameplay within the upcoming AAA science fiction game, Life Beyond.
This collaboration is a significant step for both companies as Darewise Entertainment, a subsidiary of Animoca Brands and the developer of Life Beyond, will work closely with Honda to co-create engaging gameplay features and assets.
This includes the introduction of unique Honda vehicles, in-game items, and activities that leverage blockchain technology and NFTs.
According to the press release, Honda will leverage its automotive expertise and design philosophy to create novel transportation concepts and mechanisms in Life Beyond, enhancing the gameplay and user experience.
Honda will also integrate its brand identity and values into the game, such as its slogan “The Power of Dreams” and its vision of “creating new value for mobility and people’s daily lives”.
“We are thrilled to establish a deep relationship with Honda as our key automotive partner,” said Benjamin Charbit, CEO of Darewise.
“In addition to adding to in-game utility and style, we think that the ideation and innovation generated by this collaboration will enhance the game experience tremendously.”
“This partnership with Animoca Brands and Darewise opens up exciting possibilities for Honda to engage with new audiences in the metaverse,” said Yasuhide Mizuno, Chief Operating Officer, Motorcycle Operations and Executive Chief Engineer, New Business & Technology Development Division at Honda.
“We are committed to exploring innovative ways to connect with customers and create immersive experiences that embody our passion for mobility and imagination.”
Honda’s collaboration with Darewise is not its first foray into the crypto and blockchain domain.
Recently, Honda has started accepting cryptocurrency for its products through a partnership with FCF Pay, a crypto payment platform.
This initiative now gives customers the ability to use up to 46 different cryptocurrencies, including Ripple (XRP) and Dogecoin (DOGE), for purchasing or renting Honda products.
