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Death Row Records Will Become an NFT Label Says Snoop Dogg

We all know that Snoop Dogg has later revealed himself as one of the biggest NFT patrons in the sector, and with this discovery, more news of his involvement in the crypto space has circulated with NFT projects, collaborations with digital artists, as well as his involvement in the metaverse that keeps the crypto community on its toes that may or may influence the marketplace in general.

With an acquisition deal and possible plans of incorporating a historical and iconic record company in the metaverse, it seems the world of cryptocurrency begins to become smaller and smaller as well-known public personalities jump into the bandwagon.

How the Death Row Records Deal Happened

The acquisition was first made public in early February of 2022 by the renowned rapper acquiring the label brand from Blackstone-controlled music group, MNRK, according to a recent press release. Death Row Records holds a special spot for the entertainment icon since his debut album, “Doggystyle,” was produced and recorded under the record label.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me,” Snoop Dogg further adds.

In a statement made through the social media channel Clubhouse, the hip-hop icon said, “Death Row will be an NFT label. We will be putting out artists through the metaverse, through a whole other chain of music, just like we broke the industry when we were the first independent to be major, we want to be the first major in the metaverse. (sic)”

While no detail is released yet regarding this milestone venture, Snoop Dogg cites the brand’s potential which the artist wants to take advantage of as the metaverse and Web 3.0 further develop.

Snoop Dogg a.k.a Cozomo de’ Medici

Investing in the crypto space is not a new game for the LA-based rapper. In a tweet from Snoop Dogg’s official Twitter page, he revealed that he is @CozomoMedici, the NFT kingpin who amassed an NFT collection worth a cool US$17 million.

With over 200,000 followers in his Twitter profile, the rap artist owns some quite rare holdings, including nine CryptoPunks, one of the most desired and oldest NFTs around. Apart from his impressive collection, Snoop Dogg earlier released his own NFT, called “Snoop Dogge Coins.” He also unveiled a collaboration with the digital artist responsible for the Nyan Cat meme which he called “Nyan Dogg” NFT.

gmBlockchain’s Thoughts

The Death Row acquisition and possible NFT deal is a milestone moment for the entire NFT community. It just shows how big the metaverse and crypto would play in later years, especially with an influential entertainment personality like Snoop Dogg joining the party.

We’re sure that fellow token holders and NFT owners will rejoice as this will usher in a new era for the NFT, redefining its role as a viable asset in an ever-growing digital world. It’s not surprising to see more celebrities and artists follow suit and sink their teeth in what the world of cryptocurrency has to offer them.


Adrina is a fitness and tech enthusiast currently exploring the wonders of blockchain development and NFTs. Between covering tech stories and the latest NFT drops, she enjoys working on her CrossFit journey.

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